Author Archives: Elie Massabki

AI-Driven Cars: How Automation is Reshaping the Automotive Industry

How AI and Automation Are Transforming Cars in 2025 Introduction As we approach 2025, the automotive industry is experiencing a seismic shift driven by artificial intelligence (AI) and automation. These technologies are not only enhancing vehicle performance but also redefining the way we interact with our cars. In this blog, we will explore how AI…

Transforming Automotive Training with Skilled2Hire: A Revolutionary Hands-On Platform Training

In the dynamic world of automotive education, engaging students, trainees, and skilled workers in real-time has emerged as a revolutionary way to bridge the gap between theoretical knowledge and practical expertise. Skilled2Hire is leading this transformation by introducing a hands-on training management platform designed to streamline and enhance workforce development. Empowering Workforce Excellence Skilled2Hire goes…

Attracting Top Automotive Talent: The Art of Recruitment

Recruiting the right team for your automotive business is more than just filling positions; it’s about creating a compelling journey that draws top talent to your organization. While traditional recruitment strategies provide a foundation, it’s the subtle, personalized approaches that truly set you apart. In this blog, we’ll explore advanced recruitment techniques that will help…

“Toolbelt Generation” Shows Up in Large Numbers This Fall

The trade industry is experiencing a resurgence as Gen Z turns towards trade schools as an alternative to traditional four-year universities. WyoTech, a trade school specializing in auto, collision/refinishing, diesel, and welding, has seen a surge in enrollment, reflecting the growing interest in skilled trades. Summary of Key Information: 1. Rise in Trade School Enrollment:…

Three-Step Apprenticeship Approach for Diesel Technicians

  Apprenticeship programs can help shops grow their skilled staff, especially when recruitment streams slow. By finding the right apprentices and establishing structured training, shops can produce homegrown technicians with the necessary skills. Step 1: Finding the Right People 1. Target Local Schools Recruit from high schools and vocational schools. Example: North Jersey Diesel Repair…

ASA Advocates for Federal Support of Apprentice Programs in Automotive Industry

The Automotive Service Association (ASA) emphasizes the need for federal backing of apprentice programs in the automotive industry. In a recent hearing conducted by the U.S. Senate Committee on Health, Education, Labor & Pensions, ASA expressed support for the Youth Apprenticeship Advancement Act (S. 2363). Julie Massaro, ASA’s Executive Director, highlighted the significance of technician…

New partnership increases awareness of automotive careers – Mechanics Marketplace

Leesburg, Va.—The ASE Education Foundation is partnering with auto dealer associations to conduct student automotive competitions designed to increase awareness of career opportunities in the automotive industry. “The goal of the student competitions is to connect businesses with schools and increase the interest of students, encouraging them to work and stay within the automotive field,”…

I-CAR launches advertising campaign to attract technicians to collision repair – Mechanics Marketplace

The campaign will run its first-wave primarily on YouTube in several major markets and is designed to target both students and parents Hoffman, Estates, Ill.—I-CAR launched its Collision Careers platform on Wednesday, its first-ever digital advertising campaign aimed at attracting high potential talent to the industry. The campaign showcases the benefits of a career in collision repair…