Recruiting the right team for your automotive business is more than just filling positions; it’s about creating a compelling journey that draws top talent to your organization. While traditional recruitment strategies provide a foundation, it’s the subtle, personalized approaches that truly set you apart. In this blog, we’ll explore advanced recruitment techniques that will help…
Author Archives: Elie Massabki
The trade industry is experiencing a resurgence as Gen Z turns towards trade schools as an alternative to traditional four-year universities. WyoTech, a trade school specializing in auto, collision/refinishing, diesel, and welding, has seen a surge in enrollment, reflecting the growing interest in skilled trades. Summary of Key Information: 1. Rise in Trade School Enrollment:…
Apprenticeship programs can help shops grow their skilled staff, especially when recruitment streams slow. By finding the right apprentices and establishing structured training, shops can produce homegrown technicians with the necessary skills. Step 1: Finding the Right People 1. Target Local Schools Recruit from high schools and vocational schools. Example: North Jersey Diesel Repair…
How two auto repair shops are proactively readying their teams for the loss of tenured techs. This past June, Denny’s Auto lost an automotive technician of more than 30 years to retirement. Yet thanks to a new apprenticeship program created by the Utah-based business, the position never went unfilled. In 2022, shop owner Mitch Moncur…
The entire collision repair industry can benefit if shop operators and technicians get involved with their local trade school committees. For a few decades, I was involved a little in the trade school committees in my area, but over the last two years, I have become more invested. The sad truth is there are not…
The Automotive Service Association (ASA) emphasizes the need for federal backing of apprentice programs in the automotive industry. In a recent hearing conducted by the U.S. Senate Committee on Health, Education, Labor & Pensions, ASA expressed support for the Youth Apprenticeship Advancement Act (S. 2363). Julie Massaro, ASA’s Executive Director, highlighted the significance of technician…
Leesburg, Va.—The ASE Education Foundation is partnering with auto dealer associations to conduct student automotive competitions designed to increase awareness of career opportunities in the automotive industry. “The goal of the student competitions is to connect businesses with schools and increase the interest of students, encouraging them to work and stay within the automotive field,”…
The campaign will run its first-wave primarily on YouTube in several major markets and is designed to target both students and parents Hoffman, Estates, Ill.—I-CAR launched its Collision Careers platform on Wednesday, its first-ever digital advertising campaign aimed at attracting high potential talent to the industry. The campaign showcases the benefits of a career in collision repair…
When we look to the future of our industry, one of the key challenges that continuously come up is the challenge of staffing. Whether it is a lack of technicians, or recruiting and retaining good talent, the question remains: are we truly experiencing a technician shortage? The answer isn’t so straightforward. There may be indeed…
Recruiting isn’t just about finding candidates; it’s about orchestrating an alluring journey that beckons top-tier talent to join your cause. Old recruiting methods no longer work. Let’s delve deeper into modern practices, offering examples for each tip, ensuring you become a recruitment virtuoso. Tip 1: Crafting Compelling and SEO Job Ads Craft job ads that…
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