Hoffman Estates, Ill.—I-CAR’s new Collision Careers platform, launched Wednesday, is a game-changing digital ad campaign targeting the mechanics & body shops marketplace. Partnered with Mechanics Marketplace, this effort tackles a 100,000-tech shortage by showcasing collision repair careers to students and parents. Our automotive recruitment agency is all in, connecting mechanic companies with this fresh talent pipeline, supported by advanced training software to prepare the next generation.
Bolt Ahead with Collision Careers
The “Bolt Ahead with Collision Careers” video series, running primarily on YouTube, highlights roles like structural technicians, estimators, and electric diagnostics experts. Targeting major markets—Houston, LA, San Francisco, Chicago, and Philly—these spots reach areas ripe with automotive job market needs and strong school programs. Watch them at Collision Careers’ YouTube. Our automotive job search engines amplify this reach, linking mechanics looking for jobs to opportunities.
A Modern Approach
Developed with ad agency Push 22, this first wave hits how Gen Z is becoming the toolbelt generation where they live—online. “We’re not just up against other trades or colleges,” says I-CAR’s Arianna Sherlock. “We’re battling all digital content for Gen Z’s focus.” Mechanics Marketplace, with eight years of 5-star mechanics marketplace reviews, meets them there, making collision repair stand out in the car repair marketplace.
Mechanics Marketplace Fuels the Mission
As the auto employment agency trusted by shops, we’re bridging the gap. From market auto body shops to EV specialists, our automotive technician headhunters place talent in auto shop positions. I-CAR’s campaign aligns perfectly with our automotive recruiting—showcasing best paying jobs for mechanics like diagnostics techs and estimators. Later this year, Collision Careers will expand, and we’ll partner to co-promote these paths via our technician marketplace, leveraging hands-on training management tools to enhance skills.
Why It Matters
With a talent crisis looming, automotive headhunters like us ensure shops don’t miss out. Our mechanic hub connects mechanics for hire to roles spotlighted by I-CAR, from structural repairs to EV diagnostics.
Ready to hire from this wave?
Contact Mechanics Marketplace at info@mechanicsmarketplace.com.
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